Sara Hardy Farmers Market

event May - October, 2025

May | Saturdays 7:00am - 12:00pm
June-October | Wednesdays 8:00am - 12:00pm and Saturdays 7:30am - 12:00pm

The Sara Hardy Downtown Farmers Market is operated by the Traverse City Downtown Development Authority (DDA) and is managed by SEEDs (The Market Manager). The purpose of the Market is to create a sales venue for local area farmers, provide opportunity for consumers to purchase quality farm-grown goods, to provide a community gathering place, and to promote and stimulate economic development and create traffic in the Downtown area.

The Market takes place in parking lot B at the southwest corner of Cass and Grandview Parkway in downtown Traverse City, though it may be temporarily moved to accommodate other events in that space (i.e. Moved to the Old Town Parking Deck during the National Cherry Festival).

Bell's Iceman Cometh Challenge

event November 8, 2025

Registration for 2025 will open in early March.

Get ready for the Bell's Iceman Cometh! This thrilling weekend features over 5,400 cyclists competing across 77 age divisions, including a challenging 30-mile mountain bike race from Kalkaska to Traverse City. Join the excitement on the first Saturday of November, with the Ice Cycle Expo kicking off the festivities the Friday before at Grand Traverse Resort and Spa.

For more details visit HERE!

Traverse City Beer Week

event November 7 - 15, 2025

Respect the craft. Connect with friends and family. Celebrate everything else. Discover the ingenuity and creativity of the Traverse City brew scene by taking a self-guided tour of local breweries and restaurants. Track your tour in the passport by checking in to the places you go and you'll be eligible to win prizes!

To apply for Traverse City Beer Week Passport, visit HERE!